Hopefully 2 days was enough time to get through my last war-and-peace size post.
Tonight I want to talk a little about managing your social stream. I'm not sure if anyone else has coined this term so, to start, I'll define it:
Social Stream: The total collection of information you provide over the Internet. This would be any content you provide over Facebook, Myspace, Flickr, Twitter or any other social network that is made available to your friends connected to you on that network.
Your social stream (as a model or photographer or business owner) serves two key purposes:
1. Obviously these networks keep you connected to personal friends.
2 This provides a platform for targeted marketing and promotion.
Let's be honest, there's a few basic business principles that everybody can agree on:
1. It's cheaper to keep an existing customer than it it to acquire a new one
2. People you have a personal connection with are more apt to do business with you compared to people who don't know you.
So based on these things marketing yourself within your social network accomplishes two key things to a successful marketing plan. Plus - most of this stuff costs you nothing but your time when done over the Internet. While we all agree time is money as an independent business owner time is easily subsidized as "free" and besides, if done right it's an investment which will return income in the end anyway.
As a model/photographer you social stream has the benefit of consisting of a variety of content including text, pictures, blog posts, posts of other valuable information you find, etc.
Using your social stream as an effective form of marketing should take into consideration the following:
-Keep a balance of personal and promotional messaging. Remember, you social stream consists mainly of friends (especially starting out). Don't bury your friends with sales promotions, they'll soon ignore everything you post writing it up to just another commercial.
-Use varied media. Everyone has their own preferred content to consume. Some like blogs, others like pictures, others like personal notes. Keep a good mix of content to ensure you've got messaging that appeals to as many people as possible.
-Don't be afraid to get personal. The power of personalized marketing is huge. Sending someone a note just to them has the greatest impact. Make an effort to reach out personally to your contacts from time to time in addition to your "mass media" messages.
-Be consistent. This one is as much for me as everyone else and there's a balance you need to find. To much content and people will ignore it. To little content and people lose interest and stop paying attention, or it just gets missed all together. You'll probably have some trial and error to figure out what the right interval and content mix is right for your audience.
-Try to unify your social stream to a single platform. Your social stream can include a blend of different sources. If you have people following your stream at each source you either have people only getting a portion of your social stream or people have to piece together your stream themselves by joining all your networks individually...which isn't optimal and in most cases the former happens, not the latter. So here's yet another great benefit of Facebook (really they're not paying me to promote their site, I promise). Facebook allows you to import a variety of other social content which is then is displayed and accessible on your Facebook account (to your Facebook contacts). By funneling all your content to a single source your contacts can consume your complete social steam from one point.
Model industry specific sites like OMP and Model Mayhem are excellent resources to market yourself - while unable to be integrated into your social stream like Facebook allows these sites connect you with an audience focused solely around the industry which grows your contacts. And honestly alot of the people you'll find/meet through these sites probably have a Facebook page, which you can then add to your social stream anyway....remember it's all about networking.
So Happy New Year...and yes I did celebrate tonight. Much of this post was prewritten before tonight. So here's to a new year of new business.
Wednesday, December 31, 2008
Monday, December 29, 2008
New Year's Resolution- Grow your Modeling/Photo Career Part 1
Part of my New Years resolution includes becoming more consistent with my blog. One post a month isn't exactly what keeps readers and I'm sure there's more information I could share than what I do.
But of course the ever present issue with any person in today's world is having time. Life has this funny way of carrying us away and sometimes even with all the advantages of technology you still can't keep up.
So how does this fit into the modeling blog you're probably beginning to wonder... get ready, this is a long post.
It's about your connections...connections to friends, co-workers, prospective co-workers, employers etc. In a world of a crumbling economy big business isn't always big business. Small business owners and independents are more agile and more easily able to adjust to the changing landscape of the business world - And models, are all presidents of their own personal business and career.
So as a model (or photographer, makeup artists etc) you are the president and CEO of your own business - and you need to treat it that way. Complete with a plan, a plan that includes marketing, business development, relationship management, accounting...you get the idea.
As I'm sure you can tell I've somewhat recently had this realization myself. I've always had a somewhat loosely formulated plan for most of these things but it's not something I've really truly practiced - after all, I'm a photographer right? My job is to take pictures. Oddly enough, if you don't do any of the other above stuff - you never get to that picture taking part.
Web 2.0
If you don't already know this term...you're behind and losing more ground by the hour. You need to get on board and leverage all the power this new world of the Internet holds. So, for those of you that don't know. In it's most simplest terms Web 2.0 is boom of the social networking lifestyle (MySpace, Facebook, blogging, the interconnection of the web and wireless devices etc). People LIVE on the Internet. No matter where they are, what they're doing, the Internet is easily within reach whether on their phone or the computer.
Exposure that works for you
Web 2.0 basically has the power to connect you with almost anyone, regardless of where they are. For marketers this is key (and why you need to have a marketing plan). Traditional marketing relied on your prospect to be exposed to a medium (TV, Radio, reading a paper, magazine, passing a billboard) in order to get a marketing message if you weren't watching you didn't see it. Now with people connected to the Internet virtually 24/7 through computers, PDA's, Cell Phones etc you can hit people with your message no matter where they are - and they can consume media on their own terms. You post a bulletin on MySpace - its there when they sign in. Not like a TV or radio commercial where if you're not listening the time it airs you miss it. Take this blog for instance, if your subscribe you'll get an email with this post and you'll read it when you have time. If you're not looking at my blog page when I hit publish - you don't miss it - you just get it next time you're connected.
Facebook and MySpace: The two heavy-weights of the social networking industry aren't just a flash in the pan trend. These two sites are rapidly changing the way people (and businesses) market and connect with consumers. The principle is pretty basic when you think about it...if you have something to sell - and there's a place where millions of consumers are already gathering everyday - wouldn't it make sense to market your product there? I've read countless blogs and marketing tips that say having one and not the other isn't enough...and I'm now practicing what I'm about to preach: It's true. If you want to leverage all the power of social networking you should have a presence on both. Facebook and Myspace serve two different fundamental purposes that feed back to the same overall goal...exposure.
Blogging: Not everyone is a blogger but there's some value in the power that blogging can bring to your web presence. If you have a website, blogging helps your SEO (if you don't know what that term is look it up - far too lengthy of an explanation to list here). Blogs drive traffic to your site and vice versa. And the more people you have looking at you the more exposure you have...the more exposure you have...you get the idea. (Sidebar on SEO: Facebook Pages help with SEO as well).
Other Social Networking platforms: I can think of other things like minor social networks like hi5, or the end-user created social webs of Ning, photo social networks like Flickr, model specific networks like OMP and Model Mayhem (OMP is a site that existed well before Web 2.0 and has recently completed a large site overhaul to incorporate much of the social networking feel to their site), and other platforms like twitter.
Leverage Integration:
So the next question - and one I asked myself is: I already don't have time to formulate all these marketing, relationship management, business development plans and whatever else you listed above - how can I be expected to manage a social profile on 15 different sites?
A very valid question. As a business owner (remember you're a business owner) you have to wear many hats. The disadvantage for self represented models is often you're the sole employee of your business - nobody to share the workload with. This puts a tremendous amount of responsibility on you.
Facebook in particular allows you to integrate a variety of media channels into their site. For example my newly created Facebook profile is connected to my flickr account, this blog, and my twitter account. When I post a new blog entry here it automatically gets listed on my Facebook profile. Add pictures to Flickr, they get listed on Facebook. Facebook has a huge collection of apps to allow you to connect together YOUR social network (by that I mean all the social platforms you belong to). Facebook somewhat becomes a hub to communicate all your social outlets to your contacts. This allows you to filter all your contacts to one place instead of having twitter contacts, flickr contacts etc and everyone only getting a segment of your social stream. Plus Facebook allows you to manage much of your profile (and interacting with contacts) via cell phone so can network on the go. No integration with MySpace but for obvious reasons that's expected.
Unfortunately a strong social network presence is only a piece of the pie. Utilizing social marketing is only part of a complete marketing plan. For each person, their needs, expectations and goals that plan is different so you need to develop a plan that will work best to fit your needs.
The next post will cover another element of this whole thing.
Tips for next steps:
I'm just learning Facebook myself so I'm not going to pretend to tell people exactly how to get the most bang for their buck - I've been doing research, alot of research myself. Start with Google and do searches for Marketing on Facebook, Marketing using Facebook and Tips on Social Marketing. You'll find a host of valuable information from professionals who do this everyday, professionals I'm learning from.
If you don't a Facebook account yet get one, import your address book into it and start making connections. Same holds for MySpace. The sooner you get started the sooner you'll benefit from the rewards.
If you're big into posting pictures online check out Flickr and open an account.
My next post will address another element from the list at the top of this post...stay tuned.
But of course the ever present issue with any person in today's world is having time. Life has this funny way of carrying us away and sometimes even with all the advantages of technology you still can't keep up.
So how does this fit into the modeling blog you're probably beginning to wonder... get ready, this is a long post.
It's about your connections...connections to friends, co-workers, prospective co-workers, employers etc. In a world of a crumbling economy big business isn't always big business. Small business owners and independents are more agile and more easily able to adjust to the changing landscape of the business world - And models, are all presidents of their own personal business and career.
So as a model (or photographer, makeup artists etc) you are the president and CEO of your own business - and you need to treat it that way. Complete with a plan, a plan that includes marketing, business development, relationship management, accounting...you get the idea.
As I'm sure you can tell I've somewhat recently had this realization myself. I've always had a somewhat loosely formulated plan for most of these things but it's not something I've really truly practiced - after all, I'm a photographer right? My job is to take pictures. Oddly enough, if you don't do any of the other above stuff - you never get to that picture taking part.
Web 2.0
If you don't already know this term...you're behind and losing more ground by the hour. You need to get on board and leverage all the power this new world of the Internet holds. So, for those of you that don't know. In it's most simplest terms Web 2.0 is boom of the social networking lifestyle (MySpace, Facebook, blogging, the interconnection of the web and wireless devices etc). People LIVE on the Internet. No matter where they are, what they're doing, the Internet is easily within reach whether on their phone or the computer.
Exposure that works for you
Web 2.0 basically has the power to connect you with almost anyone, regardless of where they are. For marketers this is key (and why you need to have a marketing plan). Traditional marketing relied on your prospect to be exposed to a medium (TV, Radio, reading a paper, magazine, passing a billboard) in order to get a marketing message if you weren't watching you didn't see it. Now with people connected to the Internet virtually 24/7 through computers, PDA's, Cell Phones etc you can hit people with your message no matter where they are - and they can consume media on their own terms. You post a bulletin on MySpace - its there when they sign in. Not like a TV or radio commercial where if you're not listening the time it airs you miss it. Take this blog for instance, if your subscribe you'll get an email with this post and you'll read it when you have time. If you're not looking at my blog page when I hit publish - you don't miss it - you just get it next time you're connected.
Facebook and MySpace: The two heavy-weights of the social networking industry aren't just a flash in the pan trend. These two sites are rapidly changing the way people (and businesses) market and connect with consumers. The principle is pretty basic when you think about it...if you have something to sell - and there's a place where millions of consumers are already gathering everyday - wouldn't it make sense to market your product there? I've read countless blogs and marketing tips that say having one and not the other isn't enough...and I'm now practicing what I'm about to preach: It's true. If you want to leverage all the power of social networking you should have a presence on both. Facebook and Myspace serve two different fundamental purposes that feed back to the same overall goal...exposure.
Blogging: Not everyone is a blogger but there's some value in the power that blogging can bring to your web presence. If you have a website, blogging helps your SEO (if you don't know what that term is look it up - far too lengthy of an explanation to list here). Blogs drive traffic to your site and vice versa. And the more people you have looking at you the more exposure you have...the more exposure you have...you get the idea. (Sidebar on SEO: Facebook Pages help with SEO as well).
Other Social Networking platforms: I can think of other things like minor social networks like hi5, or the end-user created social webs of Ning, photo social networks like Flickr, model specific networks like OMP and Model Mayhem (OMP is a site that existed well before Web 2.0 and has recently completed a large site overhaul to incorporate much of the social networking feel to their site), and other platforms like twitter.
Leverage Integration:
So the next question - and one I asked myself is: I already don't have time to formulate all these marketing, relationship management, business development plans and whatever else you listed above - how can I be expected to manage a social profile on 15 different sites?
A very valid question. As a business owner (remember you're a business owner) you have to wear many hats. The disadvantage for self represented models is often you're the sole employee of your business - nobody to share the workload with. This puts a tremendous amount of responsibility on you.
Facebook in particular allows you to integrate a variety of media channels into their site. For example my newly created Facebook profile is connected to my flickr account, this blog, and my twitter account. When I post a new blog entry here it automatically gets listed on my Facebook profile. Add pictures to Flickr, they get listed on Facebook. Facebook has a huge collection of apps to allow you to connect together YOUR social network (by that I mean all the social platforms you belong to). Facebook somewhat becomes a hub to communicate all your social outlets to your contacts. This allows you to filter all your contacts to one place instead of having twitter contacts, flickr contacts etc and everyone only getting a segment of your social stream. Plus Facebook allows you to manage much of your profile (and interacting with contacts) via cell phone so can network on the go. No integration with MySpace but for obvious reasons that's expected.
Unfortunately a strong social network presence is only a piece of the pie. Utilizing social marketing is only part of a complete marketing plan. For each person, their needs, expectations and goals that plan is different so you need to develop a plan that will work best to fit your needs.
The next post will cover another element of this whole thing.
Tips for next steps:
I'm just learning Facebook myself so I'm not going to pretend to tell people exactly how to get the most bang for their buck - I've been doing research, alot of research myself. Start with Google and do searches for Marketing on Facebook, Marketing using Facebook and Tips on Social Marketing. You'll find a host of valuable information from professionals who do this everyday, professionals I'm learning from.
If you don't a Facebook account yet get one, import your address book into it and start making connections. Same holds for MySpace. The sooner you get started the sooner you'll benefit from the rewards.
If you're big into posting pictures online check out Flickr and open an account.
My next post will address another element from the list at the top of this post...stay tuned.
Monday, November 24, 2008
A model's portfolio is never done
After a bit of a dry spell I've been inspired with a few topics so here's one of a new series of posts:
A few words about Modeling Portfolios: They're never done.
A model should never consider her portfolio finished unless she's finished modeling. A portfolio is an everchanging, ever growing collection of images showcasing a model's work. You're an artist and artists don't typically stop creating unless they retire.
I often hear models who will make claims like they don't need any more pictures for their portfolio, or they have a well established portfolio - or something else along the lines of "Thanks by I'm done building my portfolio"
Now often times it's a model's way of lightly refusing an offer to shoot with a photographer - and that's all well and good if that's all it is. But numerous times I hear this from models who truly believe that they no longer need to build their portfolio....Again, allow me to refer to you the second line of this post.
A model's portfolio is never complete. It should be edited, old pictures removed and new pictures taking their place. If you've made a major change to your look then your portfolio requires an overhaul to update all images to be representative of your current look.
Utilize TFP to build your portfolio. If you need new images for your portfolio utilize TFP where you can. If you need images for your book don't make a photographer pay you for the shoot - that's not what commercial shoots are for. Commercial shoots are for photographers to work on specific projects of their choosing, of which they retain the usage rights for. I've run into models who have the expectation the a photographer is going to pay them anytime they get in front of a camera - even if it's for their own (the model's) purposes and this isn't the case. Another way to think about it is: the person dictating the creative/content is client, the person following the direction is the hired service provider. In any other natural setting in this arrangement the client pays the service provider for the work to be performed.
In a collaborative situation the lines get skewed a little since both parties are fulfilling both roles but I think the core concept comes across. The moral of my story is the same as most of my other posts - there are a variety of resources for models in this industry to get what they need without having to pay alot of money for it. At the same time though, be fair. Just becuase you're having your picture taken doesn't mean your neccessarily entitled to a paycheck.
A few words about Modeling Portfolios: They're never done.
A model should never consider her portfolio finished unless she's finished modeling. A portfolio is an everchanging, ever growing collection of images showcasing a model's work. You're an artist and artists don't typically stop creating unless they retire.
I often hear models who will make claims like they don't need any more pictures for their portfolio, or they have a well established portfolio - or something else along the lines of "Thanks by I'm done building my portfolio"
Now often times it's a model's way of lightly refusing an offer to shoot with a photographer - and that's all well and good if that's all it is. But numerous times I hear this from models who truly believe that they no longer need to build their portfolio....Again, allow me to refer to you the second line of this post.
A model's portfolio is never complete. It should be edited, old pictures removed and new pictures taking their place. If you've made a major change to your look then your portfolio requires an overhaul to update all images to be representative of your current look.
Utilize TFP to build your portfolio. If you need new images for your portfolio utilize TFP where you can. If you need images for your book don't make a photographer pay you for the shoot - that's not what commercial shoots are for. Commercial shoots are for photographers to work on specific projects of their choosing, of which they retain the usage rights for. I've run into models who have the expectation the a photographer is going to pay them anytime they get in front of a camera - even if it's for their own (the model's) purposes and this isn't the case. Another way to think about it is: the person dictating the creative/content is client, the person following the direction is the hired service provider. In any other natural setting in this arrangement the client pays the service provider for the work to be performed.
In a collaborative situation the lines get skewed a little since both parties are fulfilling both roles but I think the core concept comes across. The moral of my story is the same as most of my other posts - there are a variety of resources for models in this industry to get what they need without having to pay alot of money for it. At the same time though, be fair. Just becuase you're having your picture taken doesn't mean your neccessarily entitled to a paycheck.
Wednesday, September 17, 2008
How do I get my baby started in modeling
Just about every parent thinks their baby is the most beautiful one in the world. But for those who are honestly considering modeling for your baby...today's post is for you.
So about getting your baby started in modeling.
A few words of advice:
-Be very cautious about where you go. Any "agency" that asks for money up front is a scam. If you're approached with a pitch that includes you cutting a check, just move on.
-It is completely possible to get started in the industry with virtually little or no out of pocket expense. I would highly recommend visiting OneModelPlace.com. It's a huge online community for the industry. You can find local photographers (many of which will help you build a portfolio for free). As with anything on the Internet, do your research before booking a shoot with anyone. Also, any photographer who claims you can't be present for your child's shoot is no one you want to work with.
-I would also take some logistics into consideration. Baby (and young child models) can end up living different lives than "everyday" children. Young kids tend to get bumps a bruises as they learn to walk etc. This can make them ineligible for work. I've seen parents limit their kids' activity (ie - indoor recess only at school and/or very strict playtime rules). That obviously is each parent's personal decision but depending on where your child gets signed or what client they end up modeling for, there can be tremendous pressure from the agency to "reduce the likelyhood that your child will get bumps and bruises". It's just something to bear in mind while your deciding how serious you want to take this.
The child market is more limited than the "mainstream" model market. Child labor laws limit how many hours they can work at a time etc. If your child isn't a twin you'll also be at a slightly lesser advantage. (Twins give a client twice the amount of work time with the "same model"). Not to say your baby can't find work - just be aware of the competition.Getting discovered doesn't necessarily require a portfolio or headshots but it will help. Check around for "Go Sees" where you can get face to face with a casting agent at an agency. Some people will suggest mailing in comp cards - while this can get you discovered bear in mind the reality that most agents have trouble getting through the mail their expecting everyday, let alone unsolicited stuff...and alot of the big agencies get them by the hundreds everyday.
KEY TIP: STAY AWAY from the Barbizon's, JRPs, Casablanca's and the Millie Lewis' of the world. These places are schools, not agencies. They're interested in your money, not your child's talent. They're a waste of time and money.There's alot more I can share with your if you're interested, just let me know.
A couple NY agencies that would be worthwhile trying to connect with if you're in that area:
-Ford (has a division specific for Children) and they often have casting calls.
-Wilhelmina Kids - DO NOT get them confused with the Wilhelmina Scouting Network (WSN). WSN is a scam.
-Product - Located in NY
I'm sure there are others (especially in the NY area). Working with photographers that you network with through OMP will be a good resource also at finding qualified agencies in your area.And alot of the parenting/baby mags host "cutest baby" contests. Sending in pictures and competing for that cover model position is always fun and a good way to try and break into the industry as well.
So about getting your baby started in modeling.
A few words of advice:
-Be very cautious about where you go. Any "agency" that asks for money up front is a scam. If you're approached with a pitch that includes you cutting a check, just move on.
-It is completely possible to get started in the industry with virtually little or no out of pocket expense. I would highly recommend visiting OneModelPlace.com. It's a huge online community for the industry. You can find local photographers (many of which will help you build a portfolio for free). As with anything on the Internet, do your research before booking a shoot with anyone. Also, any photographer who claims you can't be present for your child's shoot is no one you want to work with.
-I would also take some logistics into consideration. Baby (and young child models) can end up living different lives than "everyday" children. Young kids tend to get bumps a bruises as they learn to walk etc. This can make them ineligible for work. I've seen parents limit their kids' activity (ie - indoor recess only at school and/or very strict playtime rules). That obviously is each parent's personal decision but depending on where your child gets signed or what client they end up modeling for, there can be tremendous pressure from the agency to "reduce the likelyhood that your child will get bumps and bruises". It's just something to bear in mind while your deciding how serious you want to take this.
The child market is more limited than the "mainstream" model market. Child labor laws limit how many hours they can work at a time etc. If your child isn't a twin you'll also be at a slightly lesser advantage. (Twins give a client twice the amount of work time with the "same model"). Not to say your baby can't find work - just be aware of the competition.Getting discovered doesn't necessarily require a portfolio or headshots but it will help. Check around for "Go Sees" where you can get face to face with a casting agent at an agency. Some people will suggest mailing in comp cards - while this can get you discovered bear in mind the reality that most agents have trouble getting through the mail their expecting everyday, let alone unsolicited stuff...and alot of the big agencies get them by the hundreds everyday.
KEY TIP: STAY AWAY from the Barbizon's, JRPs, Casablanca's and the Millie Lewis' of the world. These places are schools, not agencies. They're interested in your money, not your child's talent. They're a waste of time and money.There's alot more I can share with your if you're interested, just let me know.
A couple NY agencies that would be worthwhile trying to connect with if you're in that area:
-Ford (has a division specific for Children) and they often have casting calls.
-Wilhelmina Kids - DO NOT get them confused with the Wilhelmina Scouting Network (WSN). WSN is a scam.
-Product - Located in NY
I'm sure there are others (especially in the NY area). Working with photographers that you network with through OMP will be a good resource also at finding qualified agencies in your area.And alot of the parenting/baby mags host "cutest baby" contests. Sending in pictures and competing for that cover model position is always fun and a good way to try and break into the industry as well.
Friday, September 5, 2008
Staying objective = don't get scammed
Today I want to talk briefly about staying objective when getting started in modeling and why it's so important.
The common mistake most models just starting out make is getting caught up in the possibility of getting discovered. The sad thing is, the scam companies and the cons out there know this. If you're an independent model trying to get discovered getting an email from a photographer or an agency interested in you is an exciting thing.
So you get this email from someone and they're interested in working with you and all you're thinking about is of all the millions of models out there they contacted me. And so often after that all matters of common reason seem to fly out the window.
Anytime you get a work offer from someone that you don't know, never heard of or is completely unsolicited don't let your guard down. Approach all these offers with a level of skepticism that will keep you from getting scammed. Ask questions, ask for references (and check them). If things just don't sound quite right or too good to be true - there's a good chance that it is. Models get taken advantage of alot simply because they move too fast without thinking.
This is where having an agent is a big help because they can be that objective person and make sure you don't move to quick into something and miss warning signs. If you don't have an agent though running opportunities by a second a opinion can be a good idea.
Regardless of your age your parents can be a good place to go for objective advice (providing their supportive of your modeling). If you're under 18 it's pretty much required. They've been around longer than you and can help you screen leads to make sure you take safe qualified offers.
The common mistake most models just starting out make is getting caught up in the possibility of getting discovered. The sad thing is, the scam companies and the cons out there know this. If you're an independent model trying to get discovered getting an email from a photographer or an agency interested in you is an exciting thing.
So you get this email from someone and they're interested in working with you and all you're thinking about is of all the millions of models out there they contacted me. And so often after that all matters of common reason seem to fly out the window.
Anytime you get a work offer from someone that you don't know, never heard of or is completely unsolicited don't let your guard down. Approach all these offers with a level of skepticism that will keep you from getting scammed. Ask questions, ask for references (and check them). If things just don't sound quite right or too good to be true - there's a good chance that it is. Models get taken advantage of alot simply because they move too fast without thinking.
This is where having an agent is a big help because they can be that objective person and make sure you don't move to quick into something and miss warning signs. If you don't have an agent though running opportunities by a second a opinion can be a good idea.
Regardless of your age your parents can be a good place to go for objective advice (providing their supportive of your modeling). If you're under 18 it's pretty much required. They've been around longer than you and can help you screen leads to make sure you take safe qualified offers.
Monday, September 1, 2008
The truth about modeling in NY
The truth about modeling in New York (and other major markets)
Everyone that wants to model, has started modeling or even has been modeling for a while dreams of "making it big in New York" or LA or Chicago or {fill in the blank of any major modeling market}.
So often I hear from people who haven't even started yet ask how they can get discovered by agencies like Ford, IMG and Trump. Or they plan to move to NYC so they can start their modeling career.
While these are good goals they're not always the most realistic - especially if you're just starting out with no experience or portfolio. And don't discount your local area. Just becuase you don't live in NYC or LA doesn't mean you can't find work. There's work all over the country (Limited Brands, parent company of Limited/Express, Victoria's Secret, Bath and Body Works, Bigelow, Henri Bendel, La Senza and White Barn Candle is located in Columbus OH). And honestly, you've got a much better chance and finding work (and potentially more work) outside of a saturated market.
The fact of the matter is this: In saturated markets like NYC, LA etc you're competing for a spot with a MAJOR agency. You're one of several thousand model hopefuls all gunning for the same spot. The ratio of work opportunities to models is WAY out of proporation.
And from the agency's perspective, when you have that many models to choose from you can afford to be extremely picky. And based on that, going in - with no representation, no experience and no portfolio those already in posession of those things will be first pick. Not to say it's impossible, people have been picked up by agencies off the sidewalk but bear in mind this is NOT common practice.
Instead of shooting straight for the top build a portfolio first and get some experience. Visit places like OneModelPlace.com. You can network, find local photographers (who will help you build a portfolio for free) and depending on your area even book some work. And for models, it's free to join. As with anything on the Internet, DO YOUR RESEARCH. Check references before working with anyone and always bring an escort with you to any shoot.
Once you have a portfolio and some experience under your belt then start looking at places like Ford and IMG - at least then when you're standing along side these other models you'll have an established portfolio and resume to help give you and edge.
Everyone that wants to model, has started modeling or even has been modeling for a while dreams of "making it big in New York" or LA or Chicago or {fill in the blank of any major modeling market}.
So often I hear from people who haven't even started yet ask how they can get discovered by agencies like Ford, IMG and Trump. Or they plan to move to NYC so they can start their modeling career.
While these are good goals they're not always the most realistic - especially if you're just starting out with no experience or portfolio. And don't discount your local area. Just becuase you don't live in NYC or LA doesn't mean you can't find work. There's work all over the country (Limited Brands, parent company of Limited/Express, Victoria's Secret, Bath and Body Works, Bigelow, Henri Bendel, La Senza and White Barn Candle is located in Columbus OH). And honestly, you've got a much better chance and finding work (and potentially more work) outside of a saturated market.
The fact of the matter is this: In saturated markets like NYC, LA etc you're competing for a spot with a MAJOR agency. You're one of several thousand model hopefuls all gunning for the same spot. The ratio of work opportunities to models is WAY out of proporation.
And from the agency's perspective, when you have that many models to choose from you can afford to be extremely picky. And based on that, going in - with no representation, no experience and no portfolio those already in posession of those things will be first pick. Not to say it's impossible, people have been picked up by agencies off the sidewalk but bear in mind this is NOT common practice.
Instead of shooting straight for the top build a portfolio first and get some experience. Visit places like OneModelPlace.com. You can network, find local photographers (who will help you build a portfolio for free) and depending on your area even book some work. And for models, it's free to join. As with anything on the Internet, DO YOUR RESEARCH. Check references before working with anyone and always bring an escort with you to any shoot.
Once you have a portfolio and some experience under your belt then start looking at places like Ford and IMG - at least then when you're standing along side these other models you'll have an established portfolio and resume to help give you and edge.
Sunday, August 31, 2008
Building a Portfolio
Basics on putting together a modeling portfolio
Your portfolio should be a collection of photos that showcase the range of your abilities and best qualities.Kind of a general answer I know but really it's the best one...You should include pictures that show your range of interests, fashion, editorial, commercial, casual, swimwear etc. You should include a few headshots (black and white). Headshots should have your head turned slightly to the side (not straight on).
Along with your headshots include some full body/half body shots as well. Include at least few in color as well. Photo size can vary but most models will use 8x10 prints in their portfolio.
A few pointers:
-Your portfolio should never contain images from just one photographer. Make sure you have a variety of photographers work in your book. Each photographer will shoot you based on what they think are your best qualities (and everyone has a different opinion). Including a variety of photographers will help ensure all your best qualities are featured (because you never know what the client is looking for).
-Avoid overly "sexy" photos in your portfolio. A portfolio should be kept fairly commercial. One or two may not be a bad thing to show a photographer you can play the part if the job requires it but keep the majority of your book pretty tame. You can actually get bad marks by having a book that's too suggestive.
-Don't feel you have to buy an expensive book. Some photographers or agencies will try and sell you a portfolio, a hugely overpriced case binder will silver edges, your name monogrammed on the front etc etc. Clients don't care as much about what the book looks like - it's what's in the book that counts. A 3-ring binder will do the job just fine.
If you have any other questions feel free to email me.
Your portfolio should be a collection of photos that showcase the range of your abilities and best qualities.Kind of a general answer I know but really it's the best one...You should include pictures that show your range of interests, fashion, editorial, commercial, casual, swimwear etc. You should include a few headshots (black and white). Headshots should have your head turned slightly to the side (not straight on).
Along with your headshots include some full body/half body shots as well. Include at least few in color as well. Photo size can vary but most models will use 8x10 prints in their portfolio.
A few pointers:
-Your portfolio should never contain images from just one photographer. Make sure you have a variety of photographers work in your book. Each photographer will shoot you based on what they think are your best qualities (and everyone has a different opinion). Including a variety of photographers will help ensure all your best qualities are featured (because you never know what the client is looking for).
-Avoid overly "sexy" photos in your portfolio. A portfolio should be kept fairly commercial. One or two may not be a bad thing to show a photographer you can play the part if the job requires it but keep the majority of your book pretty tame. You can actually get bad marks by having a book that's too suggestive.
-Don't feel you have to buy an expensive book. Some photographers or agencies will try and sell you a portfolio, a hugely overpriced case binder will silver edges, your name monogrammed on the front etc etc. Clients don't care as much about what the book looks like - it's what's in the book that counts. A 3-ring binder will do the job just fine.
If you have any other questions feel free to email me.
Getting Started in Modeling - Part 5
I took a couple days off (had a wedding to shoot and some other things going on).
Today's post I want to focus on model releases and the importance of reading things carefully.
A model release is a contract. One that, once you sign, is binding. The single best way to avoid putting yourself into a situation you'll regret later is to carefully read the terms of anything you sign.
Tips:
-If you're shooting TFP don't sign any release granting the photographer re-sale rights of your photos. If the photographer is going to make money off the images they should be paying you for them
-Know who you're working with. Terms in a release can be worded generally so that the interpretation can be wide. Be sure you have a clear understanding of the photographer's interpretation of the release before you sign. If necessary add more specifics to the release before you sign.
-Always read the copy you put your name on. It's not uncommon to request a copy of the release in advance of your shoot so it can be reviewed beforehand. Carefully read the copy you're presented at the shoot to sign to make sure it's the same one (especially if you requested edits to the terms).
-Keep a copy of the release for yourself. Preferable one with the photographers initials on it to prove it's a legitimate copy in the event you need to use it later.
I'm in no means saying that no photographer should be trusted. There are plenty of us honest ones out there. But you need to be careful. The reality is that there are alot of photographers in photographer and/or working with models for the wrong reasons. New models are easy targets for scams because by and large you want to be successful so badly that sometimes you lose sight of being objective. I see alot of models get taken advantage of by things that, when they look back, can't believe they "fell for"
If someone's model release terms aren't fitting you or you just can't get the answers or clarifications you need/want about the release - walk away. It really is that easy, and in cases like this it's probably for the better.
Today's post I want to focus on model releases and the importance of reading things carefully.
A model release is a contract. One that, once you sign, is binding. The single best way to avoid putting yourself into a situation you'll regret later is to carefully read the terms of anything you sign.
Tips:
-If you're shooting TFP don't sign any release granting the photographer re-sale rights of your photos. If the photographer is going to make money off the images they should be paying you for them
-Know who you're working with. Terms in a release can be worded generally so that the interpretation can be wide. Be sure you have a clear understanding of the photographer's interpretation of the release before you sign. If necessary add more specifics to the release before you sign.
-Always read the copy you put your name on. It's not uncommon to request a copy of the release in advance of your shoot so it can be reviewed beforehand. Carefully read the copy you're presented at the shoot to sign to make sure it's the same one (especially if you requested edits to the terms).
-Keep a copy of the release for yourself. Preferable one with the photographers initials on it to prove it's a legitimate copy in the event you need to use it later.
I'm in no means saying that no photographer should be trusted. There are plenty of us honest ones out there. But you need to be careful. The reality is that there are alot of photographers in photographer and/or working with models for the wrong reasons. New models are easy targets for scams because by and large you want to be successful so badly that sometimes you lose sight of being objective. I see alot of models get taken advantage of by things that, when they look back, can't believe they "fell for"
If someone's model release terms aren't fitting you or you just can't get the answers or clarifications you need/want about the release - walk away. It really is that easy, and in cases like this it's probably for the better.
Thursday, August 28, 2008
Getting Started in Modeling - Part 4
Photoshoot tips for beginners
Today's post I'm going to talk a little about shoots. Mainly with regards to booking them, some do's and don'ts.
In my last post I gave you some tips on how to go about finding photographers you can work with without having to pay alot of money to shoot. Now that you're looking (and hopefully contacting some) lets discuss a few things to bear in mind when selecting who you will shoot with.
1. Escorts are a requirement, not a privilege. You should ALWAYS bring someone with you to a shoot - especially if you're working with someone for the first time. Once you've built a rapport with someone, if you feel comfortable doing so, you can go by yourself but an escort should just as important as bringing clothes, makeup and hair stuff. Never go without them. Any photographer that tells you can't bring someone with you typically has an agenda and you're much better off passing on the shoot and finding someone who truly is a professional.
2. Be prompt! Photographers are usually booking shoots with multiple models. Make sure to check your email at least once a day. Don't keep photographers waiting on you to respond.
3. To be early is to be on time. When you book a shoot with someone standard practice is to show up at least 15 minutes early. When you finalize the shoot make sure you have a phone number so you can call if you're going to be late. Under no circumstances should you ever no-call no-show.
4. Come prepared. Make sure you come to the shoot fully prepared. Bring everything you need to shoot the looks you and your photographer have agreed on.
Important things to consider:
-Review the photographer's portfolio. Take note of how he photographs models, his shooting style, the "theme" of the majority of the photos in his/her portfolio. If you don't care for how the models are portrayed think twice about setting up a shoot - chances are you'll be portrayed in the same way.
-Be clear about your boundaries up front. If a photographer suggests shooting something that's beyond your comfort zone be clear about your boundaries and what you will and will not shoot. If a photographer is too pushy in emails or on the phone it could be a sign of things to come during your shoot. (this is where having an escort is handy).
-Read model releases carefully. Make sure you fully understand the terms of the release you're signing. If you don't, ask. Read EVERYTHING before you sign and make sure you get a copy to keep for yourself. PLEASE NOTE: If you're shooting TFP or TFCD you should be signing a non-commercial release. Meaning, the pictures should be limited to self promotion use. If there's a clause in the release that permits the photographer to sell your photos you should be compensated for the shoot.
That's enough for tonight. We'll pick this topic up again tomorrow...
Today's post I'm going to talk a little about shoots. Mainly with regards to booking them, some do's and don'ts.
In my last post I gave you some tips on how to go about finding photographers you can work with without having to pay alot of money to shoot. Now that you're looking (and hopefully contacting some) lets discuss a few things to bear in mind when selecting who you will shoot with.
1. Escorts are a requirement, not a privilege. You should ALWAYS bring someone with you to a shoot - especially if you're working with someone for the first time. Once you've built a rapport with someone, if you feel comfortable doing so, you can go by yourself but an escort should just as important as bringing clothes, makeup and hair stuff. Never go without them. Any photographer that tells you can't bring someone with you typically has an agenda and you're much better off passing on the shoot and finding someone who truly is a professional.
2. Be prompt! Photographers are usually booking shoots with multiple models. Make sure to check your email at least once a day. Don't keep photographers waiting on you to respond.
3. To be early is to be on time. When you book a shoot with someone standard practice is to show up at least 15 minutes early. When you finalize the shoot make sure you have a phone number so you can call if you're going to be late. Under no circumstances should you ever no-call no-show.
4. Come prepared. Make sure you come to the shoot fully prepared. Bring everything you need to shoot the looks you and your photographer have agreed on.
Important things to consider:
-Review the photographer's portfolio. Take note of how he photographs models, his shooting style, the "theme" of the majority of the photos in his/her portfolio. If you don't care for how the models are portrayed think twice about setting up a shoot - chances are you'll be portrayed in the same way.
-Be clear about your boundaries up front. If a photographer suggests shooting something that's beyond your comfort zone be clear about your boundaries and what you will and will not shoot. If a photographer is too pushy in emails or on the phone it could be a sign of things to come during your shoot. (this is where having an escort is handy).
-Read model releases carefully. Make sure you fully understand the terms of the release you're signing. If you don't, ask. Read EVERYTHING before you sign and make sure you get a copy to keep for yourself. PLEASE NOTE: If you're shooting TFP or TFCD you should be signing a non-commercial release. Meaning, the pictures should be limited to self promotion use. If there's a clause in the release that permits the photographer to sell your photos you should be compensated for the shoot.
That's enough for tonight. We'll pick this topic up again tomorrow...
Wednesday, August 27, 2008
Getting Started in Modeling - Part 3
Steps to take to get started:
So now that you have a good list of things NOT to do lets talk some steps you WANT to take...
Every model needs a portfolio...contrary to popular belief (mostly thanks to the scam companies out there) it's actually possible to build a portfolio and shoot with photographers for FREE. Yes you read that right, free.
How is that possible you ask...easy. There's thousands of photographers semi-pro, pro and novice photographers out there looking to do the same thing you are...build and/or update their portfolio. The two get together with the understanding that the photos can be used in each other's books and it's a win-win situation. This is commonly called TFP (Time for Prints) or TFCD (Time for CD). Essentially the model donates her time and the photographer donates the pictures. It's a bardering type of exchange that gives everyone what they need without exchanging any money.
So where are all these thousands of photographers? Well, since they're not making any money from shooting models you won't them in any place that requires you to pay for advertising. There's two sites EVERY new model starting out needs to be familiar with:
-ModelMayhem.com - this is basically just like MySpace but for models and photographers
-OneModelPlace.com - OMP is the largest online community for the industry. Comprised of models, photographers, agents, casting directors, make-up artists, videographers etc. The site is International (with it's core presence in the US) and best of all, for models, it's free to join. OMP will connect you with photographers in your area - many of which would be willing to shoot TFP/TFCD. I've been a member of OMP for the last 8 years (www.onemodelplace.com/JazeModeling) and it's by far the best place and a key resource in getting started on your own.
As with anything on the Internet DO YOUR RESEARCH before booking a shoot with anyone. OMP is by far the largest, and in my experience, the most reputable but there's still people out there you're better off staying away from. Always check references and always bring someone with you to any shoot (especially someone you're meeting for the first time). If you're under 18 make sure a parent goes with you to any shoot. Any photographer not willing to allow you to have an escort is a photographer you don't want to work with. It's just not safe and no professional photographer would put you in that kind of situation.
Once you've networked with a few reputable local photographers things will start to get easier. Build rapport with these guys/gals and it will go along way. Photographers talk...and you can usually get good advice on who else in the area is worth working and who is not. Additionally they can often help steer you in the direction of the legit agencies...which ultimately is where you'll want to end up. But you've got some work to do before you'll be ready for that.
So now that you have a good list of things NOT to do lets talk some steps you WANT to take...
Every model needs a portfolio...contrary to popular belief (mostly thanks to the scam companies out there) it's actually possible to build a portfolio and shoot with photographers for FREE. Yes you read that right, free.
How is that possible you ask...easy. There's thousands of photographers semi-pro, pro and novice photographers out there looking to do the same thing you are...build and/or update their portfolio. The two get together with the understanding that the photos can be used in each other's books and it's a win-win situation. This is commonly called TFP (Time for Prints) or TFCD (Time for CD). Essentially the model donates her time and the photographer donates the pictures. It's a bardering type of exchange that gives everyone what they need without exchanging any money.
So where are all these thousands of photographers? Well, since they're not making any money from shooting models you won't them in any place that requires you to pay for advertising. There's two sites EVERY new model starting out needs to be familiar with:
-ModelMayhem.com - this is basically just like MySpace but for models and photographers
-OneModelPlace.com - OMP is the largest online community for the industry. Comprised of models, photographers, agents, casting directors, make-up artists, videographers etc. The site is International (with it's core presence in the US) and best of all, for models, it's free to join. OMP will connect you with photographers in your area - many of which would be willing to shoot TFP/TFCD. I've been a member of OMP for the last 8 years (www.onemodelplace.com/JazeModeling) and it's by far the best place and a key resource in getting started on your own.
As with anything on the Internet DO YOUR RESEARCH before booking a shoot with anyone. OMP is by far the largest, and in my experience, the most reputable but there's still people out there you're better off staying away from. Always check references and always bring someone with you to any shoot (especially someone you're meeting for the first time). If you're under 18 make sure a parent goes with you to any shoot. Any photographer not willing to allow you to have an escort is a photographer you don't want to work with. It's just not safe and no professional photographer would put you in that kind of situation.
Once you've networked with a few reputable local photographers things will start to get easier. Build rapport with these guys/gals and it will go along way. Photographers talk...and you can usually get good advice on who else in the area is worth working and who is not. Additionally they can often help steer you in the direction of the legit agencies...which ultimately is where you'll want to end up. But you've got some work to do before you'll be ready for that.
Tuesday, August 26, 2008
Getting started in Modeling - Part 2
So now that you know what to avoid lets talk a little about what you should look for and how to go about doing that.
First off, don't rely on Google or your local yellow pages. The majority of the results you'll get from these sources are people from my Part 1 post. Companies more interested in your money than your talent...here's why:
Yellow pages is a paid advertising system. It costs a company to be listed in the Yellow Pages. The more you pay the larger your add is. Search engines are the same way. Companies can buy higher rankings, Keywords or Adwords. The scams are dependent on a constant flow of fresh talent because people wise-up after a while and stop dumping money into a system that isn't going to give them a return on investment. Because of this, scam companies buy up as much advertising as possible to make sure their name is the name you see first.
The reality is, the legitimate companies don't advertise. Why? Because they don't need to. They literally have hundreds upon hundreds of model hopefuls walking through their doors every day hoping to be discovered. Because these companies base their income on booking work for their clients they're not as dependent on fresh talent because their clients last much longer.
So how do you get started without getting scammed? We'll get into that in more detail in my next post.
First off, don't rely on Google or your local yellow pages. The majority of the results you'll get from these sources are people from my Part 1 post. Companies more interested in your money than your talent...here's why:
Yellow pages is a paid advertising system. It costs a company to be listed in the Yellow Pages. The more you pay the larger your add is. Search engines are the same way. Companies can buy higher rankings, Keywords or Adwords. The scams are dependent on a constant flow of fresh talent because people wise-up after a while and stop dumping money into a system that isn't going to give them a return on investment. Because of this, scam companies buy up as much advertising as possible to make sure their name is the name you see first.
The reality is, the legitimate companies don't advertise. Why? Because they don't need to. They literally have hundreds upon hundreds of model hopefuls walking through their doors every day hoping to be discovered. Because these companies base their income on booking work for their clients they're not as dependent on fresh talent because their clients last much longer.
So how do you get started without getting scammed? We'll get into that in more detail in my next post.
Monday, August 25, 2008
Getting Started in Modeling - Part 1
Stay away from modeling schools!!
Part 1 of this series deals with the biggest scam in the industry. The best thing you can do while getting started in modeling is STAY AWAY from modeling schools (Barbizon, John Robert Powers, John Casablanca's, Millie Lewis etc). These companies' main objective is to sell training. They will present themselves as an agency during their pitch to you but the reality is these people spend 40 hours a week selling classes and when you spend your entire week selling your product it doesn't leave alot of time left to find work for the clients taking the classes...see where I'm going?
Additionally, these companies will attempt to make you feel like they accept only a select few (also part of their sales pitch to help motivate you to buy). In reality they accept everyone - mainly because, again, their business model is based on income generated by selling classes NOT booking models work.
In my 8 years in this industry I've yet to meet a model who felt the overly inflated prices they paid at a modeling school was worthwhile.
If you want to get started save your money and find qualified professionals in your area you can work with who can afford you the same knowledge, information and experience for a fraction of the cost. In short, work with people truly interested in developing your talent, not the depth of your checkbook.
Part 1 of this series deals with the biggest scam in the industry. The best thing you can do while getting started in modeling is STAY AWAY from modeling schools (Barbizon, John Robert Powers, John Casablanca's, Millie Lewis etc). These companies' main objective is to sell training. They will present themselves as an agency during their pitch to you but the reality is these people spend 40 hours a week selling classes and when you spend your entire week selling your product it doesn't leave alot of time left to find work for the clients taking the classes...see where I'm going?
Additionally, these companies will attempt to make you feel like they accept only a select few (also part of their sales pitch to help motivate you to buy). In reality they accept everyone - mainly because, again, their business model is based on income generated by selling classes NOT booking models work.
In my 8 years in this industry I've yet to meet a model who felt the overly inflated prices they paid at a modeling school was worthwhile.
If you want to get started save your money and find qualified professionals in your area you can work with who can afford you the same knowledge, information and experience for a fraction of the cost. In short, work with people truly interested in developing your talent, not the depth of your checkbook.
How do I get started in Modeling - Series
I'm going to begin a series of posts on the topic I find myself answering the most. By far, "How do I get started in modeling" is the most popular question I come across both online and in personal conversations. I understand that once complete they'll be posted in the blog in reverse order so my best advice would be to use the archive list, start at the bottom (with Part 1) and work your way up.
While there are a few factors that can vary my answer depending on your age and where in the country you're located the majority of the information is the same for just about everyone. (If you're interested in more specific information based on the two above factors shoot me an email).
This by no means is an all-inclusive or comprehensive step-by-step process but outlines the key things to consider as trying to put my last 8 years experience into a single blog post would be impossible. Instead I will break this up into several parts, how many I don't know yet, hopefully you'll find the information helpful.
While there are a few factors that can vary my answer depending on your age and where in the country you're located the majority of the information is the same for just about everyone. (If you're interested in more specific information based on the two above factors shoot me an email).
This by no means is an all-inclusive or comprehensive step-by-step process but outlines the key things to consider as trying to put my last 8 years experience into a single blog post would be impossible. Instead I will break this up into several parts, how many I don't know yet, hopefully you'll find the information helpful.
Sunday, August 24, 2008
What will you find here...
The majority of the content you'll find here will be alot of the answers I post to model-hopefulls on yahoo answers (with some additional commentary where I feel inspired).
Since I find myself answering many of the same questions over and over (asked by different users) I thought it might prove helpful to catalog my answers and information in a single place in hopes that other's seeking to get started in the modeling industry might find helpful information all in one place.
Mixed in I'm sure will be other thoughts and ramblings on a variety of issues related to modeling, photography and whatever else but it's my hope that beginner models will find a wealth of information here to help them avoid the scams out there waiting to take advantage of young girls (and their parents) trying to break into the industry.
If you can't find an answer to your question feel free to email me. Perhaps you'll be the reason for a new post :-)
Since I find myself answering many of the same questions over and over (asked by different users) I thought it might prove helpful to catalog my answers and information in a single place in hopes that other's seeking to get started in the modeling industry might find helpful information all in one place.
Mixed in I'm sure will be other thoughts and ramblings on a variety of issues related to modeling, photography and whatever else but it's my hope that beginner models will find a wealth of information here to help them avoid the scams out there waiting to take advantage of young girls (and their parents) trying to break into the industry.
If you can't find an answer to your question feel free to email me. Perhaps you'll be the reason for a new post :-)
So I've started....
So I've decided to join the ranks of bloggers everywhere by starting my own. Not exactly sure why yet other than the fact that Web 2.0 continues to become more and more prevalent in the media and social networking seems to be the way even businesses these days build business.
Also becuase I find myself spending more time on other blogs and message boards (yahoo answers mostly) answering people's questions with regards to modeling and photography and I figure if I'm going to share my knowledge and thoughts there why not have place online I can call my own to do the same thing.
Eventually this will be connected to my websites. If you've stumbled across this blog some other way feel free to view my website: http://www.jazephotography.com/
Also becuase I find myself spending more time on other blogs and message boards (yahoo answers mostly) answering people's questions with regards to modeling and photography and I figure if I'm going to share my knowledge and thoughts there why not have place online I can call my own to do the same thing.
Eventually this will be connected to my websites. If you've stumbled across this blog some other way feel free to view my website: http://www.jazephotography.com/
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