Modeling 101

Facebook Timeline

2011-12-20T09:08:00.001-05:00

This post is actually in reference to my September post about Timeline. Just in time for Christmas Facebook has started rolling out Timeline to the general public. If you've not reviewed my posts on this issue this is your reminder to check out Part 1 and 5 of model privacy series.

Happy Holidays!

Model Privacy - Part 5

2011-09-23T17:05:00.000-04:00

If you've been following my series on model privacy you're familiar with the case I made earlier about establishing a separate identity online for your modeling/professional career - namely in the social networking space.

If you've paid at least the slightest attention to social media news (or if you're just a geek like I am and watched the f8 conference yesterday online). You'll know that Facebook is changing the way people will be interacting and sharing information in a massive way - and pretty soon.

Facebook introduced "Timeline" yesterday - a replacement for the Facebook "wall". Timeline is a new technology designed to basically catalog your life on Facebook. Before you shrug your shoulders on this understand that Timeline will not just catalog your Facebook activity, but will have the ability to catalog your activity on any website that has a facebook integration (how many sites now let you login with your facebook credentials, or have like buttons on them etc).

The key issue here is privacy. Granted I think in the world of the social space I think what FB is doing a neat idea and they're definitely working toward staying relevant to the future generations of users as they grow up with social media. But, all that aside, there's about to be a whole lot more about your life pushed to your facebook feed. This makes the case for a separate social media identity all the more relevant for models wishing to protect themselves (and their personal lives).

More explained here.

Model Privacy - Part 4

2011-09-14T13:12:00.000-04:00

Very short post today on this topic - mailing addresses. For the ultimate in separating your personal life from your business life consider a PO Box with your local or area post office. PO Boxes are pretty cheap - usually paid for 6 or 12 months in advance and it prevents you from having to list your home address on model releases and other forms. It's really cheap security and one worth considering especially if you're just getting into the market in your area, you don't really know anyone and you don't have a manager helping you to weed out less than reputable photographers.

Model Privacy - Part 3

2011-08-26T16:34:00.003-04:00

The last two posts have dealt with securing your privacy online. Setting up separate emails and social media accounts to create a good divide between professional and personal life. So what happens when you have to talk to a photographer on the phone? Or what happens if they call you and you answer with your real name instead of your stage name - Now you're stuck right? Not so...

Enter Google Voice. Google's product portfolio is chock full of all kinds of great little tidbits...including this one. Google voice is a phone service...sort of. Google Voice allows you to provision a local phone number which automatically forwards callers who dial your Google Voice number to any other number you choose. Plus, if you don't answer, Google Voice has it's own voicemail which means callers will get a separate voicemail announcement (so if you've opted to develop a stage name you can keep that going). And leave their message in a separate mailbox - this allowing you keep your personal and business messages separate.

And best of all (wait for it)...Google Voice is FREE (for US domestic calls, international calls do carry a fee). And, you can MAKE calls from your google voice number too so if you have to call a photographer or return a voicemail you can make the call using your Google Voice number to keep it consistent.

If you have an Android phone you can download a Google Voice app that puts your inbox and all the calling features right at your fingertips. Other phones can log into the mobile site and have access to alot of the same features.

You learn more here: www.google.com/voice

Enjoy!

Model Privacy - Part 2

2011-06-28T15:04:00.002-04:00

Protecting your personal space

One of the single easiest things you can do to separate your privacy and personal life from your modeling life is to develop a stage name and online identity around that name. If you've already entered and networked in the social space for modeling purposes with your real name changing to this type of concept might be a little muddy but the basic principle is this:

-Select a stage name for your modeling identity.
-Create a separate email address for your modeling.
-Jaze Companies provides a free email services for models: www.jazemail.com
-Create social media profiles using your your stage name and "modeling email".
-Change any personal social media accounts to connections with only friends/non-modeling contacts.
-Use your stage name profiles for any and all modeling related information and connections.

The key here is the degree of separation. On your personal profile it would be recommended to keep any modeling related information minimal (the goal here would be that if a photographer came across your personal profile (other than the face in the pictures looking similar) they shouldn't easily be able to link to the two together. On your modeling profile, if you choose to allow personal contacts (or in the case where you connect with photographers who already know your real name) make sure they understand not to use your real name on that account (in wall posts, comments etc).

Other tips would include using the closest major city as your location instead of your actual hometown, keep your interests and "personal info" to modeling related information.

For Facebook, some models will also create a Page in addition to their stage name profile. Models will then use the page to connect with "fans" and keep their modeling profile strictly for photographers and other business-related contacts (separate general followers/fans from actual business connections).

Consider modeling IDs also on Twitter and other social media outlets as well.

Model Privacy Part 1

2011-06-06T14:24:00.002-04:00

Privacy issues are an ever-present topic in today's world with Facebook and other social networking sites. Today's post will be one in a series covering common privacy issues models face.

Privacy is a delicate topic of models - you want to market yourself, you want to get your face out there and a big part of that is getting exposure to people you don't know - but you want to do it safely. There's a fine line between too much and not enough.

Models often have difficult decisions to make with regard to how much information to share online "publicly". Facebook anymore functions as a online email address directory. With an email address in the search box Facebook will return any registered users that match the address you enter. Pretty quick way to pinpoint someone with what used to be seemingly innocent information.

You hear horror stories in the news of online stalkers etc. Granted this stuff doesn't happen everyday but in today's world you do have to exercise caution - it's just common sense. If you're not going to use a stage name for your modeling identity I encourage models to at least develop a modeling-dedicated email address. One NOT tied to any personal accounts you have online. Another good practice is to set up separate FB accounts for your "modeling life" this way you can keep your modeling and personal lives separate (and contacts). This gives you a great deal of control over how much information your professional contacts can easily access about you online.

So, starting of course with the elephant in the room - Facebook.

To start, understand I'm not knocking Facebook or saying it's unsafe. But users need to be aware of the kinds (and amount) of data is and can be shared about you over Facebook (often without you knowing it). Facebook's Privacy controls are somewhat complex and to the average user can be flat out intimidating. The fine folks at Mashable.com have put together a simple, easy to follow guide on Facebook privacy. I would urge you (especially parents of minors) to review this information and your (your children's) FB account settings to ensure you're doing everything you can to protect your privacy.

Mashable article here: http://mashable.com/2011/02/07/facebook-privacy-guide/

WARNING: World Cup Modeling Scam - Part 2

2009-09-24T12:28:00.002-04:00

A new domain - wc2010loc.com - has reportedly surfaced with what we believe is the same scam. These appear to primarily be used in Classified postings. This was reported by a UK-based model this morning having found an ad on GumTree.com and then found our posting while doing some research about the opportunity.

We've also found postings on Craigslist.com listed in the New York section.

We'll keep you posted. If you see any ads or receive emails including email addresses going to wc2010loc.com we strongly suggest you DO NOT reply and contact us immediately.

WARNING: World Cup Modeling Scam

2009-09-02T22:45:00.001-04:00

CLIENT MEMO: SCAM WARNING

8.31.09 - Jaze Companies received the below email from a client this morning. We wanted to pass along the following information in the event that you may have received the same email.

The email consists of an invitation to participate in the World Cup 2010 Opening Parade. The email claims to come from a representative of FIFA (Federation International Football Association) which is the global authority on Football (Soccer) and the organization responsible for the World Cup.

As of this evening Jaze Companies has reason to believe the below email is meant to defraud models. At this time we're unsure of the motive or the exact nature of the scam but research leads us to believe that the domain this email originates from is not owned and operated by alleged sender of the message.

We have contacted FIFA to confirm whether Denis Goodchild is an employee or agent authorized FIFA to assist in organizing the Parade, we've also contacted the South African World Cup planning committee to attempt to verify this claim. We've also notified the domain registrar of this activity and forwarded a copy of this email to them so they can investigate further.

Our investigation thus far as revealed that the domain sending this email is registered by a US registrar (all other sites owned and operated by FIFA are listed with a registrar in Europe). The domain is registered by Proxy which means the real owner's identification and contact information are not publically available, The Proxy information listed is inconsistent with the Proxy registrar information available for other FIFA sites and the wc2010sa.org domain currently hosts no website. All these factors together suggest a good chance that this invitation is an attempt to mislead and commit fraud.

If you have received this email or any other messages from the domain wc2010sa.org we strongly suggest that you do not reply and please contact us immediately. We will keep you posted as we continue to investigate this situation.

9.02.09 - UPDATE:
We wanted to update you on the ongoing investigation we launched into an email a Jaze Companies client received regarding the World Cup event in South Africa.

We received confirmation today from FIFA's legal department that the email sent from wc2010sa.org is in fact a scam. We've contacted the hosting company and registrar with this information and are currently coordinating with FIFA's legal department to issue formal take down notices for the website wc2010sa.org. We've also notified the FIFA sponsor companies listed at the bottom of the email to make them aware of the copyright infringement committed with the unauthorized use of their logos.

If you have received ANY emails coming from this domain DO NOT RESPOND and please contact us immediately.

Don't let Facebook infringe on your copyrights

2009-07-17T21:59:00.003-04:00

Funny as this sounds it's true. As a photographer or model I'm sure you have more than a couple copyrighted photos posted on your profile. Apparently part of Facebook's new Terms of Service (which you agree to simply by using the site) includes a provision that allows Facebook to include photos from YOUR albums in the Ads that appear down the right side of the screen...yeah nice right?

Thankfully, Facebook provides a method to opt out of this "feature" as well so you can maintain your images and control of your brand.

Visit this blog to learn one man's story of finding his wife's photo attached to a "meet local singles" ad and how you can opt out of Facebook's advertising scheme of whoring out your pictures with just a few clicks.

Tips for great Senior Portraits

2009-06-29T00:25:00.001-04:00

This is going to be a short post becuase I've already written it all and posted it on my website. You can download it here

FRAUD ALERT:

2009-03-28T20:42:00.003-04:00

We are posting this alert in the interest of the safety of the modeling community.

This alert pertains to the risk posed by, New Dimension Photography of Springfield OH, currently a member of Model Mayhem - MM# 1021133 (Note: thanks to the prompt cooperation from Model Mayhem his profile has not been removed).

The owner of New Dimension, Robert K. Winkle Jr. (who recently has been going by Rob Kenneth) is the subject of a ongoing copyright investigation regarding several images owned by Jaze Companies that he has stolen and has been using without permission on a variety of websites.

Through our investigation we have learned that Robert Kenneth Winkle Jr. goes by the name Rob Kenneth among the modeling community because he is a registered sex offender. Having been charged with "Use of Minors in nude-oriented material or performance".

Mr. Winkle has engaged in numerous activities including copyright infringement, impersonating an individual and fraud in an effort to grain credibility among models and industry professionals. Combined with his registration in eSORN we have reason to believe he poses a legitimate threat to the modeling community.

We have reason to believe that Mr. Winkle has established false profiles on MySpace and Model Mayhem linked to the email address ashharvardlaw@yahoo.com in an effort to mislead models who ask for referrals. If you have corresponded with this email address be advised that you may be corresponding with Mr. Winkle and not with a model he's worked with.

We urge you to remove any association you may with New Dimensions or New Dimension Photography located in Springfield OH as Mr. Winkle clearly has no regard for professional courtesy or the law.

Jaze Companies has filed several take down notices with sites where Mr. Winkle has chosen to violate the law including MySpace.

If you have been contacted by Rob Kenneth or New Dimension Photography in Springfield OH we urge you, for your safety, not to work with this individual.

Handling Copyright infringement

2009-03-22T16:55:00.002-04:00

As a continuation from yesterday's post below are some tips for handling copyright infringement, should you become a victim:

FOR MODELS: If you do not own the copyright for the image you MUST contact the owner of the image. Only the owner of a created work can file a copyright infringement complaint.

I'm going to preface this post with the following disclaimer: I'm am not a lawyer and nothing in this post is meant to be or should be inferred as legal advice. For some copyright infringement issues it may be wise to consult with an attorney regarding your rights, proper course of action and any possible damages that may be owed to you.

Should you find an image of your being used without permission first do yourself the favor of a little self research. Find the original image yourself and compare them side by side to MAKE SURE it's the same image. Models shoot with a variety of photographers and especially with outdoor pictures, you're not that only one that shoots at that park you love, or the beach with the perfect rocks along the shore. And it's possible that a shot may look really similar but not the same and making a false claim is almost as bad as committing the act itself so do yourself a favor and make sure foul play has actually occurred before claiming so.

Once you've confirmed the image(s) are stolen there's a few things to taken into consideration. Has the infringer gained any profit (or stands to gain profit) from your images? This could be financial gain, reputation gain, association gain or other monetary or non-monetary gain from illegal the use of your images. If the answer is yes, you may be eligible for compensation for the offense. If you feel damages are owed to you this would be where you might want to strongly consider getting a lawyer involved.

If you find an attorney then follow their advice and guidance in resolving the manner - there will be a process and certain channels you'll need to go through with your complaint.

If suing is not your immediate course of action and you just want to get the images taken down then you need to contact the webmaster or publication where the image displays and file a copyright infringement complaint. Each website and publication will have it's own process for filing the complaint but they all follow the same basic principles as outlined in the DMCA (if you don't know what this is you owe it to yourself to visit Google and look it up, it will be well worth your time). Your complaint will result in an investigation and ultimately will result in what's called a "take down" notice. This is a formal request to remove the illegally used content. On a website, this is easy - the image just gets taken off the page(s) where it's displayed. In print it usually means a printed retraction and some form of written apology.

This will remove the work and in most cases the displaying organization will contact the source of the image and make them aware of the complaint that's been filed and usually some form of penalty is accessed against the provider of the image.

However, if you're able to find out where the image came from it would be wise to do a little research to see where else your image may be displayed. It is it on this person's website? Have they submitted it to other publications? Are the using the image on banner ads or other marketing initiatives? If so, then you have alot more work to do. Where possible it would be worth your time to contact the infringer with a properly formatted take down notice which can be delivered via email but if possible is best sent by registered mail (or both). A Sample Copyright infringement notice can be found here.

Additionally, it would be wise to file a complaint with major search engines as well. This can result in their pay per click and other search engine marketing programs being suspended. In some cases notifying the ISP or hosting company of their website where their site is being hosted can result in account suspension. NOTE: I'm referring to sites wholly owned by the infringer here - not necessarily the site where you found your work. For example, if another photographer submits one of your photos to a contest - you would notify the contest administrators of the infringment to have the picture removed and the submitter disqualified, however you wouldn't report the contest site to Google. But then you find the infringer's photography website - you would notify Google of the photography website address and notify the hosting company hosting the infringer's website.

Be prepared to provide proof and justification for your claims. In most cases this will mean sending hi-res original images to those you file complaints with. DO NOT send hi-res images to the infringer if they request "proof" the image is yours. All your doing is giving them a hi-res image to try and avoid getting in trouble. If the picture includes a model getting a written statement from the model stating the authenticity of your image and if the situation is true, confirmation that the model never shot with the infringer.

The importance of branding your photos

2009-03-21T22:09:00.002-04:00

In light of a current situation I'm dealing with I'd like to take a moment to remind models and photographers alike the importance of branding your images.

Legally I can't comment on my specific situation yet but right now I'm dealing with a situation where photos of mine are currently being used by another photographer who is claiming they are his.

Anytime you put photos online make sure they include a watermark or copyright declaration included on the image. This will, in most cases, further reduce the chances of someone stealing your images. If you're a model make sure you give proper copyright notice on your images. If you're not sure how it should read consult the photographer. If you're a photographer same applies - brand your images.

Some other helpful pointers:
-Downsample images before posting. DO NOT post full hi-res images to the Internet. Upload resized, downsampled versions of the images. If someone steals them and copyright investigations follow the infringer will only have a low res version of the photo. When you can produce a hi-res version of the image you'll be in a better position to prove you're the original creator of the image.
-Avoid posting images in chat rooms and message boards. These venues are popular for image stealing.
-Be familiar with your own work. The images in question in my situation were shot almost 5 years ago. But I recognized them right away.
-Regularly review the Internet for your images. This can be more complicated than you might think but it's worth the time invested. Honestly, the two images I found were by mistake (I was searching for something else at the time). But regularly reviewing modeling/photography sites can turn up some interesting things.

Remember - using anyone's photos without their permission is stealing. Especially if you put your own copyright on someone else's work. It's illegal and there's no other way about it. Copyright infringement is a punishable offense and you can liable financially for damages.

Tomorrow's post will cover some pointers to how to handle copyright infringement.

NYR - Grow your Model/Photo Career - Part 2

2008-12-31T19:19:00.007-05:00

Hopefully 2 days was enough time to get through my last war-and-peace size post.

Tonight I want to talk a little about managing your social stream. I'm not sure if anyone else has coined this term so, to start, I'll define it:
Social Stream: The total collection of information you provide over the Internet. This would be any content you provide over Facebook, Myspace, Flickr, Twitter or any other social network that is made available to your friends connected to you on that network.

Your social stream (as a model or photographer or business owner) serves two key purposes:
1. Obviously these networks keep you connected to personal friends.
2 This provides a platform for targeted marketing and promotion.

Let's be honest, there's a few basic business principles that everybody can agree on:
1. It's cheaper to keep an existing customer than it it to acquire a new one
2. People you have a personal connection with are more apt to do business with you compared to people who don't know you.

So based on these things marketing yourself within your social network accomplishes two key things to a successful marketing plan. Plus - most of this stuff costs you nothing but your time when done over the Internet. While we all agree time is money as an independent business owner time is easily subsidized as "free" and besides, if done right it's an investment which will return income in the end anyway.

As a model/photographer you social stream has the benefit of consisting of a variety of content including text, pictures, blog posts, posts of other valuable information you find, etc.

Using your social stream as an effective form of marketing should take into consideration the following:
-Keep a balance of personal and promotional messaging. Remember, you social stream consists mainly of friends (especially starting out). Don't bury your friends with sales promotions, they'll soon ignore everything you post writing it up to just another commercial.
-Use varied media. Everyone has their own preferred content to consume. Some like blogs, others like pictures, others like personal notes. Keep a good mix of content to ensure you've got messaging that appeals to as many people as possible.
-Don't be afraid to get personal. The power of personalized marketing is huge. Sending someone a note just to them has the greatest impact. Make an effort to reach out personally to your contacts from time to time in addition to your "mass media" messages.
-Be consistent. This one is as much for me as everyone else and there's a balance you need to find. To much content and people will ignore it. To little content and people lose interest and stop paying attention, or it just gets missed all together. You'll probably have some trial and error to figure out what the right interval and content mix is right for your audience.

-Try to unify your social stream to a single platform. Your social stream can include a blend of different sources. If you have people following your stream at each source you either have people only getting a portion of your social stream or people have to piece together your stream themselves by joining all your networks individually...which isn't optimal and in most cases the former happens, not the latter. So here's yet another great benefit of Facebook (really they're not paying me to promote their site, I promise). Facebook allows you to import a variety of other social content which is then is displayed and accessible on your Facebook account (to your Facebook contacts). By funneling all your content to a single source your contacts can consume your complete social steam from one point.

Model industry specific sites like OMP and Model Mayhem are excellent resources to market yourself - while unable to be integrated into your social stream like Facebook allows these sites connect you with an audience focused solely around the industry which grows your contacts. And honestly alot of the people you'll find/meet through these sites probably have a Facebook page, which you can then add to your social stream anyway....remember it's all about networking.

So Happy New Year...and yes I did celebrate tonight. Much of this post was prewritten before tonight. So here's to a new year of new business.

New Year's Resolution- Grow your Modeling/Photo Career Part 1

2008-12-29T21:18:00.006-05:00

Part of my New Years resolution includes becoming more consistent with my blog. One post a month isn't exactly what keeps readers and I'm sure there's more information I could share than what I do.

But of course the ever present issue with any person in today's world is having time. Life has this funny way of carrying us away and sometimes even with all the advantages of technology you still can't keep up.

So how does this fit into the modeling blog you're probably beginning to wonder... get ready, this is a long post.

It's about your connections...connections to friends, co-workers, prospective co-workers, employers etc. In a world of a crumbling economy big business isn't always big business. Small business owners and independents are more agile and more easily able to adjust to the changing landscape of the business world - And models, are all presidents of their own personal business and career.

So as a model (or photographer, makeup artists etc) you are the president and CEO of your own business - and you need to treat it that way. Complete with a plan, a plan that includes marketing, business development, relationship management, accounting...you get the idea.

As I'm sure you can tell I've somewhat recently had this realization myself. I've always had a somewhat loosely formulated plan for most of these things but it's not something I've really truly practiced - after all, I'm a photographer right? My job is to take pictures. Oddly enough, if you don't do any of the other above stuff - you never get to that picture taking part.

Web 2.0
If you don't already know this term...you're behind and losing more ground by the hour. You need to get on board and leverage all the power this new world of the Internet holds. So, for those of you that don't know. In it's most simplest terms Web 2.0 is boom of the social networking lifestyle (MySpace, Facebook, blogging, the interconnection of the web and wireless devices etc). People LIVE on the Internet. No matter where they are, what they're doing, the Internet is easily within reach whether on their phone or the computer.

Exposure that works for you
Web 2.0 basically has the power to connect you with almost anyone, regardless of where they are. For marketers this is key (and why you need to have a marketing plan). Traditional marketing relied on your prospect to be exposed to a medium (TV, Radio, reading a paper, magazine, passing a billboard) in order to get a marketing message if you weren't watching you didn't see it. Now with people connected to the Internet virtually 24/7 through computers, PDA's, Cell Phones etc you can hit people with your message no matter where they are - and they can consume media on their own terms. You post a bulletin on MySpace - its there when they sign in. Not like a TV or radio commercial where if you're not listening the time it airs you miss it. Take this blog for instance, if your subscribe you'll get an email with this post and you'll read it when you have time. If you're not looking at my blog page when I hit publish - you don't miss it - you just get it next time you're connected.

Facebook and MySpace: The two heavy-weights of the social networking industry aren't just a flash in the pan trend. These two sites are rapidly changing the way people (and businesses) market and connect with consumers. The principle is pretty basic when you think about it...if you have something to sell - and there's a place where millions of consumers are already gathering everyday - wouldn't it make sense to market your product there? I've read countless blogs and marketing tips that say having one and not the other isn't enough...and I'm now practicing what I'm about to preach: It's true. If you want to leverage all the power of social networking you should have a presence on both. Facebook and Myspace serve two different fundamental purposes that feed back to the same overall goal...exposure.

Blogging: Not everyone is a blogger but there's some value in the power that blogging can bring to your web presence. If you have a website, blogging helps your SEO (if you don't know what that term is look it up - far too lengthy of an explanation to list here). Blogs drive traffic to your site and vice versa. And the more people you have looking at you the more exposure you have...the more exposure you have...you get the idea. (Sidebar on SEO: Facebook Pages help with SEO as well).

Other Social Networking platforms: I can think of other things like minor social networks like hi5, or the end-user created social webs of Ning, photo social networks like Flickr, model specific networks like OMP and Model Mayhem (OMP is a site that existed well before Web 2.0 and has recently completed a large site overhaul to incorporate much of the social networking feel to their site), and other platforms like twitter.

Leverage Integration:
So the next question - and one I asked myself is: I already don't have time to formulate all these marketing, relationship management, business development plans and whatever else you listed above - how can I be expected to manage a social profile on 15 different sites?

A very valid question. As a business owner (remember you're a business owner) you have to wear many hats. The disadvantage for self represented models is often you're the sole employee of your business - nobody to share the workload with. This puts a tremendous amount of responsibility on you.

Facebook in particular allows you to integrate a variety of media channels into their site. For example my newly created Facebook profile is connected to my flickr account, this blog, and my twitter account. When I post a new blog entry here it automatically gets listed on my Facebook profile. Add pictures to Flickr, they get listed on Facebook. Facebook has a huge collection of apps to allow you to connect together YOUR social network (by that I mean all the social platforms you belong to). Facebook somewhat becomes a hub to communicate all your social outlets to your contacts. This allows you to filter all your contacts to one place instead of having twitter contacts, flickr contacts etc and everyone only getting a segment of your social stream. Plus Facebook allows you to manage much of your profile (and interacting with contacts) via cell phone so can network on the go. No integration with MySpace but for obvious reasons that's expected.

Unfortunately a strong social network presence is only a piece of the pie. Utilizing social marketing is only part of a complete marketing plan. For each person, their needs, expectations and goals that plan is different so you need to develop a plan that will work best to fit your needs.

The next post will cover another element of this whole thing.
Tips for next steps:
I'm just learning Facebook myself so I'm not going to pretend to tell people exactly how to get the most bang for their buck - I've been doing research, alot of research myself. Start with Google and do searches for Marketing on Facebook, Marketing using Facebook and Tips on Social Marketing. You'll find a host of valuable information from professionals who do this everyday, professionals I'm learning from.

If you don't a Facebook account yet get one, import your address book into it and start making connections. Same holds for MySpace. The sooner you get started the sooner you'll benefit from the rewards.

If you're big into posting pictures online check out Flickr and open an account.

My next post will address another element from the list at the top of this post...stay tuned.

A model's portfolio is never done

2008-11-24T17:24:00.002-05:00

After a bit of a dry spell I've been inspired with a few topics so here's one of a new series of posts:

A few words about Modeling Portfolios: They're never done.

A model should never consider her portfolio finished unless she's finished modeling. A portfolio is an everchanging, ever growing collection of images showcasing a model's work. You're an artist and artists don't typically stop creating unless they retire.

I often hear models who will make claims like they don't need any more pictures for their portfolio, or they have a well established portfolio - or something else along the lines of "Thanks by I'm done building my portfolio"

Now often times it's a model's way of lightly refusing an offer to shoot with a photographer - and that's all well and good if that's all it is. But numerous times I hear this from models who truly believe that they no longer need to build their portfolio....Again, allow me to refer to you the second line of this post.

A model's portfolio is never complete. It should be edited, old pictures removed and new pictures taking their place. If you've made a major change to your look then your portfolio requires an overhaul to update all images to be representative of your current look.

Utilize TFP to build your portfolio. If you need new images for your portfolio utilize TFP where you can. If you need images for your book don't make a photographer pay you for the shoot - that's not what commercial shoots are for. Commercial shoots are for photographers to work on specific projects of their choosing, of which they retain the usage rights for. I've run into models who have the expectation the a photographer is going to pay them anytime they get in front of a camera - even if it's for their own (the model's) purposes and this isn't the case. Another way to think about it is: the person dictating the creative/content is client, the person following the direction is the hired service provider. In any other natural setting in this arrangement the client pays the service provider for the work to be performed.

In a collaborative situation the lines get skewed a little since both parties are fulfilling both roles but I think the core concept comes across. The moral of my story is the same as most of my other posts - there are a variety of resources for models in this industry to get what they need without having to pay alot of money for it. At the same time though, be fair. Just becuase you're having your picture taken doesn't mean your neccessarily entitled to a paycheck.

How do I get my baby started in modeling

2008-09-17T21:03:00.003-04:00

Just about every parent thinks their baby is the most beautiful one in the world. But for those who are honestly considering modeling for your baby...today's post is for you.

So about getting your baby started in modeling.
A few words of advice:
-Be very cautious about where you go. Any "agency" that asks for money up front is a scam. If you're approached with a pitch that includes you cutting a check, just move on.
-It is completely possible to get started in the industry with virtually little or no out of pocket expense. I would highly recommend visiting OneModelPlace.com. It's a huge online community for the industry. You can find local photographers (many of which will help you build a portfolio for free). As with anything on the Internet, do your research before booking a shoot with anyone. Also, any photographer who claims you can't be present for your child's shoot is no one you want to work with.
-I would also take some logistics into consideration. Baby (and young child models) can end up living different lives than "everyday" children. Young kids tend to get bumps a bruises as they learn to walk etc. This can make them ineligible for work. I've seen parents limit their kids' activity (ie - indoor recess only at school and/or very strict playtime rules). That obviously is each parent's personal decision but depending on where your child gets signed or what client they end up modeling for, there can be tremendous pressure from the agency to "reduce the likelyhood that your child will get bumps and bruises". It's just something to bear in mind while your deciding how serious you want to take this.

The child market is more limited than the "mainstream" model market. Child labor laws limit how many hours they can work at a time etc. If your child isn't a twin you'll also be at a slightly lesser advantage. (Twins give a client twice the amount of work time with the "same model"). Not to say your baby can't find work - just be aware of the competition.Getting discovered doesn't necessarily require a portfolio or headshots but it will help. Check around for "Go Sees" where you can get face to face with a casting agent at an agency. Some people will suggest mailing in comp cards - while this can get you discovered bear in mind the reality that most agents have trouble getting through the mail their expecting everyday, let alone unsolicited stuff...and alot of the big agencies get them by the hundreds everyday.

KEY TIP: STAY AWAY from the Barbizon's, JRPs, Casablanca's and the Millie Lewis' of the world. These places are schools, not agencies. They're interested in your money, not your child's talent. They're a waste of time and money.There's alot more I can share with your if you're interested, just let me know.

A couple NY agencies that would be worthwhile trying to connect with if you're in that area:
-Ford (has a division specific for Children) and they often have casting calls.
-Wilhelmina Kids - DO NOT get them confused with the Wilhelmina Scouting Network (WSN). WSN is a scam.
-Product - Located in NY

I'm sure there are others (especially in the NY area). Working with photographers that you network with through OMP will be a good resource also at finding qualified agencies in your area.And alot of the parenting/baby mags host "cutest baby" contests. Sending in pictures and competing for that cover model position is always fun and a good way to try and break into the industry as well.

Staying objective = don't get scammed

2008-09-05T22:07:00.003-04:00

Today I want to talk briefly about staying objective when getting started in modeling and why it's so important.

The common mistake most models just starting out make is getting caught up in the possibility of getting discovered. The sad thing is, the scam companies and the cons out there know this. If you're an independent model trying to get discovered getting an email from a photographer or an agency interested in you is an exciting thing.

So you get this email from someone and they're interested in working with you and all you're thinking about is of all the millions of models out there they contacted me. And so often after that all matters of common reason seem to fly out the window.

Anytime you get a work offer from someone that you don't know, never heard of or is completely unsolicited don't let your guard down. Approach all these offers with a level of skepticism that will keep you from getting scammed. Ask questions, ask for references (and check them). If things just don't sound quite right or too good to be true - there's a good chance that it is. Models get taken advantage of alot simply because they move too fast without thinking.

This is where having an agent is a big help because they can be that objective person and make sure you don't move to quick into something and miss warning signs. If you don't have an agent though running opportunities by a second a opinion can be a good idea.

Regardless of your age your parents can be a good place to go for objective advice (providing their supportive of your modeling). If you're under 18 it's pretty much required. They've been around longer than you and can help you screen leads to make sure you take safe qualified offers.

The truth about modeling in NY

2008-09-01T15:16:00.002-04:00

The truth about modeling in New York (and other major markets)

Everyone that wants to model, has started modeling or even has been modeling for a while dreams of "making it big in New York" or LA or Chicago or {fill in the blank of any major modeling market}.

So often I hear from people who haven't even started yet ask how they can get discovered by agencies like Ford, IMG and Trump. Or they plan to move to NYC so they can start their modeling career.

While these are good goals they're not always the most realistic - especially if you're just starting out with no experience or portfolio. And don't discount your local area. Just becuase you don't live in NYC or LA doesn't mean you can't find work. There's work all over the country (Limited Brands, parent company of Limited/Express, Victoria's Secret, Bath and Body Works, Bigelow, Henri Bendel, La Senza and White Barn Candle is located in Columbus OH). And honestly, you've got a much better chance and finding work (and potentially more work) outside of a saturated market.

The fact of the matter is this: In saturated markets like NYC, LA etc you're competing for a spot with a MAJOR agency. You're one of several thousand model hopefuls all gunning for the same spot. The ratio of work opportunities to models is WAY out of proporation.

And from the agency's perspective, when you have that many models to choose from you can afford to be extremely picky. And based on that, going in - with no representation, no experience and no portfolio those already in posession of those things will be first pick. Not to say it's impossible, people have been picked up by agencies off the sidewalk but bear in mind this is NOT common practice.

Instead of shooting straight for the top build a portfolio first and get some experience. Visit places like OneModelPlace.com. You can network, find local photographers (who will help you build a portfolio for free) and depending on your area even book some work. And for models, it's free to join. As with anything on the Internet, DO YOUR RESEARCH. Check references before working with anyone and always bring an escort with you to any shoot.

Once you have a portfolio and some experience under your belt then start looking at places like Ford and IMG - at least then when you're standing along side these other models you'll have an established portfolio and resume to help give you and edge.

Building a Portfolio

2008-08-31T15:51:00.002-04:00

Basics on putting together a modeling portfolio

Your portfolio should be a collection of photos that showcase the range of your abilities and best qualities.Kind of a general answer I know but really it's the best one...You should include pictures that show your range of interests, fashion, editorial, commercial, casual, swimwear etc. You should include a few headshots (black and white). Headshots should have your head turned slightly to the side (not straight on).

Along with your headshots include some full body/half body shots as well. Include at least few in color as well. Photo size can vary but most models will use 8x10 prints in their portfolio.

A few pointers:
-Your portfolio should never contain images from just one photographer. Make sure you have a variety of photographers work in your book. Each photographer will shoot you based on what they think are your best qualities (and everyone has a different opinion). Including a variety of photographers will help ensure all your best qualities are featured (because you never know what the client is looking for).
-Avoid overly "sexy" photos in your portfolio. A portfolio should be kept fairly commercial. One or two may not be a bad thing to show a photographer you can play the part if the job requires it but keep the majority of your book pretty tame. You can actually get bad marks by having a book that's too suggestive.
-Don't feel you have to buy an expensive book. Some photographers or agencies will try and sell you a portfolio, a hugely overpriced case binder will silver edges, your name monogrammed on the front etc etc. Clients don't care as much about what the book looks like - it's what's in the book that counts. A 3-ring binder will do the job just fine.

If you have any other questions feel free to email me.

Getting Started in Modeling - Part 5

2008-08-31T13:52:00.003-04:00

I took a couple days off (had a wedding to shoot and some other things going on).

Today's post I want to focus on model releases and the importance of reading things carefully.

A model release is a contract. One that, once you sign, is binding. The single best way to avoid putting yourself into a situation you'll regret later is to carefully read the terms of anything you sign.

Tips:
-If you're shooting TFP don't sign any release granting the photographer re-sale rights of your photos. If the photographer is going to make money off the images they should be paying you for them
-Know who you're working with. Terms in a release can be worded generally so that the interpretation can be wide. Be sure you have a clear understanding of the photographer's interpretation of the release before you sign. If necessary add more specifics to the release before you sign.
-Always read the copy you put your name on. It's not uncommon to request a copy of the release in advance of your shoot so it can be reviewed beforehand. Carefully read the copy you're presented at the shoot to sign to make sure it's the same one (especially if you requested edits to the terms).
-Keep a copy of the release for yourself. Preferable one with the photographers initials on it to prove it's a legitimate copy in the event you need to use it later.

I'm in no means saying that no photographer should be trusted. There are plenty of us honest ones out there. But you need to be careful. The reality is that there are alot of photographers in photographer and/or working with models for the wrong reasons. New models are easy targets for scams because by and large you want to be successful so badly that sometimes you lose sight of being objective. I see alot of models get taken advantage of by things that, when they look back, can't believe they "fell for"

If someone's model release terms aren't fitting you or you just can't get the answers or clarifications you need/want about the release - walk away. It really is that easy, and in cases like this it's probably for the better.

Getting Started in Modeling - Part 4

2008-08-28T21:12:00.003-04:00

Photoshoot tips for beginners

Today's post I'm going to talk a little about shoots. Mainly with regards to booking them, some do's and don'ts.

In my last post I gave you some tips on how to go about finding photographers you can work with without having to pay alot of money to shoot. Now that you're looking (and hopefully contacting some) lets discuss a few things to bear in mind when selecting who you will shoot with.

1. Escorts are a requirement, not a privilege. You should ALWAYS bring someone with you to a shoot - especially if you're working with someone for the first time. Once you've built a rapport with someone, if you feel comfortable doing so, you can go by yourself but an escort should just as important as bringing clothes, makeup and hair stuff. Never go without them. Any photographer that tells you can't bring someone with you typically has an agenda and you're much better off passing on the shoot and finding someone who truly is a professional.

2. Be prompt! Photographers are usually booking shoots with multiple models. Make sure to check your email at least once a day. Don't keep photographers waiting on you to respond.

3. To be early is to be on time. When you book a shoot with someone standard practice is to show up at least 15 minutes early. When you finalize the shoot make sure you have a phone number so you can call if you're going to be late. Under no circumstances should you ever no-call no-show.

4. Come prepared. Make sure you come to the shoot fully prepared. Bring everything you need to shoot the looks you and your photographer have agreed on.

Important things to consider:
-Review the photographer's portfolio. Take note of how he photographs models, his shooting style, the "theme" of the majority of the photos in his/her portfolio. If you don't care for how the models are portrayed think twice about setting up a shoot - chances are you'll be portrayed in the same way.
-Be clear about your boundaries up front. If a photographer suggests shooting something that's beyond your comfort zone be clear about your boundaries and what you will and will not shoot. If a photographer is too pushy in emails or on the phone it could be a sign of things to come during your shoot. (this is where having an escort is handy).
-Read model releases carefully. Make sure you fully understand the terms of the release you're signing. If you don't, ask. Read EVERYTHING before you sign and make sure you get a copy to keep for yourself. PLEASE NOTE: If you're shooting TFP or TFCD you should be signing a non-commercial release. Meaning, the pictures should be limited to self promotion use. If there's a clause in the release that permits the photographer to sell your photos you should be compensated for the shoot.

That's enough for tonight. We'll pick this topic up again tomorrow...

Getting Started in Modeling - Part 3

2008-08-27T20:55:00.002-04:00

Steps to take to get started:

So now that you have a good list of things NOT to do lets talk some steps you WANT to take...

Every model needs a portfolio...contrary to popular belief (mostly thanks to the scam companies out there) it's actually possible to build a portfolio and shoot with photographers for FREE. Yes you read that right, free.

How is that possible you ask...easy. There's thousands of photographers semi-pro, pro and novice photographers out there looking to do the same thing you are...build and/or update their portfolio. The two get together with the understanding that the photos can be used in each other's books and it's a win-win situation. This is commonly called TFP (Time for Prints) or TFCD (Time for CD). Essentially the model donates her time and the photographer donates the pictures. It's a bardering type of exchange that gives everyone what they need without exchanging any money.

So where are all these thousands of photographers? Well, since they're not making any money from shooting models you won't them in any place that requires you to pay for advertising. There's two sites EVERY new model starting out needs to be familiar with:
-ModelMayhem.com - this is basically just like MySpace but for models and photographers
-OneModelPlace.com - OMP is the largest online community for the industry. Comprised of models, photographers, agents, casting directors, make-up artists, videographers etc. The site is International (with it's core presence in the US) and best of all, for models, it's free to join. OMP will connect you with photographers in your area - many of which would be willing to shoot TFP/TFCD. I've been a member of OMP for the last 8 years (www.onemodelplace.com/JazeModeling) and it's by far the best place and a key resource in getting started on your own.

As with anything on the Internet DO YOUR RESEARCH before booking a shoot with anyone. OMP is by far the largest, and in my experience, the most reputable but there's still people out there you're better off staying away from. Always check references and always bring someone with you to any shoot (especially someone you're meeting for the first time). If you're under 18 make sure a parent goes with you to any shoot. Any photographer not willing to allow you to have an escort is a photographer you don't want to work with. It's just not safe and no professional photographer would put you in that kind of situation.

Once you've networked with a few reputable local photographers things will start to get easier. Build rapport with these guys/gals and it will go along way. Photographers talk...and you can usually get good advice on who else in the area is worth working and who is not. Additionally they can often help steer you in the direction of the legit agencies...which ultimately is where you'll want to end up. But you've got some work to do before you'll be ready for that.

Getting started in Modeling - Part 2

2008-08-26T23:22:00.002-04:00

So now that you know what to avoid lets talk a little about what you should look for and how to go about doing that.

First off, don't rely on Google or your local yellow pages. The majority of the results you'll get from these sources are people from my Part 1 post. Companies more interested in your money than your talent...here's why:

Yellow pages is a paid advertising system. It costs a company to be listed in the Yellow Pages. The more you pay the larger your add is. Search engines are the same way. Companies can buy higher rankings, Keywords or Adwords. The scams are dependent on a constant flow of fresh talent because people wise-up after a while and stop dumping money into a system that isn't going to give them a return on investment. Because of this, scam companies buy up as much advertising as possible to make sure their name is the name you see first.

The reality is, the legitimate companies don't advertise. Why? Because they don't need to. They literally have hundreds upon hundreds of model hopefuls walking through their doors every day hoping to be discovered. Because these companies base their income on booking work for their clients they're not as dependent on fresh talent because their clients last much longer.

So how do you get started without getting scammed? We'll get into that in more detail in my next post.

Getting Started in Modeling - Part 1

2008-08-25T22:00:00.003-04:00

Stay away from modeling schools!!

Part 1 of this series deals with the biggest scam in the industry. The best thing you can do while getting started in modeling is STAY AWAY from modeling schools (Barbizon, John Robert Powers, John Casablanca's, Millie Lewis etc). These companies' main objective is to sell training. They will present themselves as an agency during their pitch to you but the reality is these people spend 40 hours a week selling classes and when you spend your entire week selling your product it doesn't leave alot of time left to find work for the clients taking the classes...see where I'm going?

Additionally, these companies will attempt to make you feel like they accept only a select few (also part of their sales pitch to help motivate you to buy). In reality they accept everyone - mainly because, again, their business model is based on income generated by selling classes NOT booking models work.

In my 8 years in this industry I've yet to meet a model who felt the overly inflated prices they paid at a modeling school was worthwhile.

If you want to get started save your money and find qualified professionals in your area you can work with who can afford you the same knowledge, information and experience for a fraction of the cost. In short, work with people truly interested in developing your talent, not the depth of your checkbook.

How do I get started in Modeling - Series

2008-08-25T20:35:00.003-04:00

I'm going to begin a series of posts on the topic I find myself answering the most. By far, "How do I get started in modeling" is the most popular question I come across both online and in personal conversations. I understand that once complete they'll be posted in the blog in reverse order so my best advice would be to use the archive list, start at the bottom (with Part 1) and work your way up.

While there are a few factors that can vary my answer depending on your age and where in the country you're located the majority of the information is the same for just about everyone. (If you're interested in more specific information based on the two above factors shoot me an email).

This by no means is an all-inclusive or comprehensive step-by-step process but outlines the key things to consider as trying to put my last 8 years experience into a single blog post would be impossible. Instead I will break this up into several parts, how many I don't know yet, hopefully you'll find the information helpful.

What will you find here...

2008-08-24T17:25:00.002-04:00

The majority of the content you'll find here will be alot of the answers I post to model-hopefulls on yahoo answers (with some additional commentary where I feel inspired).

Since I find myself answering many of the same questions over and over (asked by different users) I thought it might prove helpful to catalog my answers and information in a single place in hopes that other's seeking to get started in the modeling industry might find helpful information all in one place.

Mixed in I'm sure will be other thoughts and ramblings on a variety of issues related to modeling, photography and whatever else but it's my hope that beginner models will find a wealth of information here to help them avoid the scams out there waiting to take advantage of young girls (and their parents) trying to break into the industry.

If you can't find an answer to your question feel free to email me. Perhaps you'll be the reason for a new post :-)

So I've started....

2008-08-24T14:32:00.001-04:00

So I've decided to join the ranks of bloggers everywhere by starting my own. Not exactly sure why yet other than the fact that Web 2.0 continues to become more and more prevalent in the media and social networking seems to be the way even businesses these days build business.

Also becuase I find myself spending more time on other blogs and message boards (yahoo answers mostly) answering people's questions with regards to modeling and photography and I figure if I'm going to share my knowledge and thoughts there why not have place online I can call my own to do the same thing.

Eventually this will be connected to my websites. If you've stumbled across this blog some other way feel free to view my website: http://www.jazephotography.com/